It’s akin to turning the Gettysburg Battlefield into an amusement park because, by Mammon, a survey says that’s what some anonymous “folks” want. They crunched their numbers then promptly sold out the legacy Jack Daniel and his descendents spent their lifetimes building.
So says Frank Kelly Rich, editor of Modern Drunkard Magazine Online of the decision to reduce the proof of Jack Daniel’s Old Number 7, for the second time, from 86 to 80. (It was dropped from the original 90 proof 15 years ago, according to the editorial). But never fear, Modern Drunkard readers are on the offensive with an online petition and a growing boycott.