Ananova is reporting that a group of gay Swiss businessmen are going to market a beer to gay men and women.
As B.A. said, this is truly life imitating Saturday Night Liveâ€™s â€œSchmittâ€™s Gayâ€? sketch.
I wonder if Marginal Revolution will cover this under “Markets in Everything.”
Sidenote: A blog about beer. That’s great. One food group of the libertarian diet (meat, fat, salt, hot peppers and alcohol) covered.