In the first such pre-release marketing campaign I’ve seen, a federal judge and an economist are showing bloggers how to run a ‘teaser’ campaign.
And there is a rumor that Richard Posner and Gary Becker will be starting a “Posner-Becker blog” sometime soon. Here is an apparently confirming email from Posner, but I cannot vouch for the transmission chain of this information.
And finally someone has a link to the very thing.
Becker was the 1992 Nobel laureate in Economics. Posner was the chief judge for the U.S. Court of Appeals for the Seventh Circuit from 1993 to 2000.